Target markets the segments present the greatest

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Target markets: the segment(s) present the greatest opportunities. For each target market, the firm develops a market offering that it positions in target buyers’ minds as delivering some key benefit(s).
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Offering & Brands
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Value and Satisfaction Customer value is the difference between the values of the customer gain from owning and using a product and the costs of obtaining the product. Customer satisfaction depends on a product perceived performance delivering value relative to a buyer’s expectation.
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Marketing Channels Communication channels deliver and receive messages from target buyers Distribution channels help display, sell, or deliver the physical product or service(s) to the buyer or user Service channels include warehouses, transportation companies, banks, and insurance companies
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Supply Chain The supply chain is a channel stretching from raw materials to components to finished products carried to final buyers. Competition All the actual and potential rival offerings and substitutes a buyer might consider .
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Marketing Environment Task environment includes the actors engaged in producing, distributing, and promoting the offering. Broad environment consists of six components: demographic environment, economic environment, social-cultural environment, natural environment, technological environment, and political-legal environment
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Marketing Mix and the Customer Four Cs Customer solution Customer cost Convenience Communication
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Evolution of Marketing
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