The company has a growing importance for some of its key providers (for ex. Walt Disney), as it sells a number of its products in its locations. Traditional cinema salons will have to accept that Kinemax offers a better experience. 3. Future plans 3.1 Kinemax plans to establish its leadership in Europe. The company plans to start operating in Spain and Netherlands by the end of 2014, and in Norway by the end of 2015. Although, Kinemax seems to be on its way to achieve leadership in its market niche, it is unclear whether its current competitors would not respond or if a new entrant to the market would not apply Kinemax’s business model. 3.2 The South American cinema market is one of the fastest growing in the world. A key question is whether Kinemax would be able to take advantage of its presence there and whether it would manage to grow its operations in a profitable manner. 3.3. Kinemax plans to introduce a new service line in its locations by the end of 2014. It would comprise of “event” rooms, which would be rented by children’s parents in order to celebrate birthdays or any type s of special occasions. If the market response well to this product it would represent a superb opportunity for the firm, as it would affirm its locations as the top destination where children would like to spend their time. 4. KPIs and Financials The firm prepares its financial figures under IFRS. All entities are consolidated fully in Kinemax’s financial figures given that the firm exercises control in all of them, even in the ones that are not owned at 100%.
- Fall '19
- Revenue, Kinemax Sarl, Kinemax, Kinemax Deutschland Saar, Kinemax Italia Spa, Kinemax Turkey