Elaine perceives cadillac automobiles to be for older

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125. Elaine perceives Cadillac automobiles to be for older men, not for young professional women such as herself. Elaine’s perception represents Cadillac’s _____ in her mind. a. status b. frame c. position d. role e. equity ANS: C Position is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings. PTS: 1 REF: 130 OBJ: 08-9 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 126. There are a number of devices that parents can buy to prevent their children from hearing objection- able language while they watch television. ProtecTV is the only product of its kind that has an expand- able dictionary. Parents can add words and phrases they find offensive, and the additional words will be deleted from soundtracks and captioning. ProtecTV uses a(n) _____ strategy. PTS: 1 REF: 130 OBJ: 08-9 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Strategy 127. Products such as bleaches, aspirin, unleaded regular gasoline, and some soaps are distinguished by dif- ferences, such as brand names, packaging, color, smell, or "secret" additives. With these products, marketers attempt to convince customers their product is significantly different from the others and should therefore be demanded over competing brands. These marketers are using:
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128. For years, fryer chickens sold in grocery stores were perceived to be a rather generic product--one brand of chicken was much like another. Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice. Perdue brought _____ to the marketing of fryer chickens. PTS: 1 REF: 130 OBJ: 08-9 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Strategy
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