Heighten customer awareness of products chapter 9

This preview shows page 57 - 61 out of 163 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Financial Reporting, Financial Statement Analysis and Valuation
The document you are viewing contains questions related to this textbook.
Chapter 7 / Exercise 7.2
Financial Reporting, Financial Statement Analysis and Valuation
Wahlen
Expert Verified
Heighten customer awareness of productsChapter 9 Learning Objectives 57LO 9-1 Define international marketingLO 9-2 Differentiate between the six environmental forces that affect international marketingeffortsLO 9-3 List six important international trade agreementsLO 9-4 Identify methods of international market entryLO 9-5 Summarize the three forms of global organizational structureLO 9-6 Describe the use of the marketing mix internationally
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Financial Reporting, Financial Statement Analysis and Valuation
The document you are viewing contains questions related to this textbook.
Chapter 7 / Exercise 7.2
Financial Reporting, Financial Statement Analysis and Valuation
Wahlen
Expert Verified
___________________________: Marketing activities are influenced by beliefs and values regarding family,religion, education, health and recreationoCan be difficult to:_______________________________________________________________________________________________________________ Transfer marketing symbols, trademarks, logos and sometimes products to internationalmarketsoConsumer preferences for products depends on their impression of the country of originoFaster acceptance of a product or service through:Sensitivity to and understanding of _____________________________________________________________________________Economic ForcesoGlobal marketers must understand:International __________________________Economic stability/instability of nations___________________________________________________________________ between nationsoInstability is a guaranteed constant in the global business environmentoDeveloping nations, while poorer, offer much market potentialoMany differences between nations existStandards of livingAvailability of creditBuying powerIncome distributionNational resourcesExchange rates58
o___________________________________________ (GDP) : The market value of a nation’s totaloutput of goods and services for a given periodGives insights into a _________________________________________________________Political, Legal and Regulatory ForcesoPolitical, legal and regulatory forces are ____________________________A nation’s legal and regulatory infrastructure reflect its political situationo________________________: Any duty levied by a nation on goods bought outside its borders andbrought into the countryo______________: A limit on the amount of goods an importing country will accept for certainproduct categories in a specific period of timeo________________: A government’s suspension of trade in a particular product or with a givencountry; is generally directed at a specific country or productoExchange Controls: Government restrictions on the amount of a particular currency that can bebought or sold that can affect international tradeSome countries promote international trade through _______________________________,which are multinational economic communities that eliminate trade barrierso__________________________________: The difference in value between a nation’s exports andits importsoNon-regulatory barriers, like stringent health or safety requirements, can also inhibit trade_________________________________________________ ForcesoAccepted business practices vary from country to countryoDifferences exist in ethical standards_____________ (Illegal for U.S. firms, although small gifts are allowed )Foreign Corrupt Practices Act of 1977__________________________________________________________59
oDifferent modes of operationsoDealing with Different CulturesSelf-Reference Criterion (SRC): _____________________________________________________________________________________________________________________________ Usually includes the sense that your culture is bestCultural RelativismThe concept that morality varies from one culture to another____________________________________________________________________oThe Least and Most Corrupt CountriesCompetitive Forceso

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture