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Warby Parker’s social mission is a critical component of their success. They are not a huge brand name that carries prestige like Gucci or Chanel, so they must provide another component in their value proposition that can make up for this.With their social mission of volunteering and charity, when people buy Warby Parker products, they feel like they are doing good. They are buying into a good-natured initiative and culture – they are a component of that community and actively participating. When comparing between two nearly-identicalproducts, people will likely choose the one that adds some type of positive impact to their world.Additionally, there is also an internal component. Warby Parker’s social missions give the firm a purpose other than generating profits, which is attractive to all of its internal stakeholders as well.
Employees and others are more motivated and satisfied with their work knowing it is going to a good cause, increasing morale and productivity.What are some reasons that would support a decision by Warby Parker to expand to products beyond glasses?