How Millennials Interact with Printed Media XpressEnvelopescom

How millennials interact with printed media

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“How Millennials Interact with Printed Media.” XpressEnvelopes.com , xpressenvelopes.com/blogs/news/how-millennials-interact-with-printed-media. Karr, Douglas. “How Each Generation Has Adapted To and Utilizes Technology.” MarTech , 13 Sept. 2017, martech.zone/generation-technology/. “Media Consumption Statistics.” Media Consumption Statistics: Generational Trends & Misconceptions 2016 , . “News.” Hfbusiness.com , hfbusiness.com/News/Factoids/articleid/16926/consumer-spending-by- generation-household-income-age-of-consumers-and-size-of-household. “U.S. Population by Generation, 2017 | Statistic.” Statista , - population-by-generation/.
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PART 2: Social Media & Marketing [25 points] Company #1: Pete & Pedro Company URL: 1. Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? Millennials, due to the fact they only advertise online and through social media and the pictures on their website are primary millennials. 2. What Social Media is used in this website: [Be specific] Instagram, Facebook, YouTube, Twitter 3. Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis Yes, the company only uses social media to market their products, and they do not sell their products in retail stores. This information can be found on their website. They have over 19k followers on Instagram Company #2: Blenders Eyewear Company URL: 1. Which of the 3 generation is being PRIMARILY targeted? How did you reach this conclusion? Millennials. They specialize in eyewear for an active lifestyle, much of which appeals to millennials. They also have a highly active social media outlet. 2. What Social Media is used in this website: [Be specific] They primary use Instagram, but also have a twitter, Facebook, and YouTube accounts 1. Do you believe that the use of social media in marketing this product/service is effective from a marketing perspective? Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis.
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  • Fall '19
  • Generation Y

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