Ethos Ethos deals with the speakers credibility The speaker must prove to the

Ethos ethos deals with the speakers credibility the

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Ethos Ethos deals with the speaker’s credibility. The speaker must prove to the audience that he or she is well versed in the topic being discussed (Jones, 2013). Also, the speaker must present accurate and credible information. For instance, when persuading an audience on why they should get the flu vaccine, I will tell them that it is essential to get the shot because it might save their life. For the audience to perceive what I am saying to be true, I will present the information in a friendly and warm way and try not to appear manipulative. Pathos Pathos refers to a type of reasoning where the speaker appeals to the emotions the audience. According to Jones (2013), emotional appeal helps the speaker to get the full attention of the audience thereby creating more opportunities for persuasion. For a speech on healthy eating give an example of how eating too much junk food has made my cousin obese and the kind of discrimination he is undergoing because of her weight.
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EXAMPLES OF REASONING 3 Reciprocity Reciprocity is used in a speech to convince the audience that it is important for them to give back something when they receive (reciprocate). For a speech on friendship, I would share my personal story with the audience on how giving back when I received has enabled me to have a healthy relationship with my friends. Fear Appealing to fear or a sense of danger is whereby a speaker attempts to increase fear towards their audience so that they can engage in behaviors that they might not otherwise (Jones, 2013). For a speech on cigarette smoking, I would share a story about a person who is suffering from cancers because of smoking. Reference
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EXAMPLES OF REASONING 4 Jones, R. (2013). Communication in the real world: An introduction to communication studies . The Saylor Foundation.
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