The Bank MUSCAT has faced scored 60 points lower than its 2011 though it

The bank muscat has faced scored 60 points lower than

This preview shows page 7 - 10 out of 16 pages.

The Bank MUSCAT has faced scored 60 points lower than its 2011, though it maintained the highest spot, continued success, and emerging challenges. The
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Leadership 7 country’s economy develops its growth momentum; new opportunities will be gained for the sector. They have experienced credit growth to be around 8-10 percent this year, which will contribute to the social economic development and growth ( Clemens and Kremer, 2016). Overcome the changes to achieve success- Bank MUSCAT is overcoming and embraces the changes, which are seemed to be a challenge for the organization. They are focussing on providing superior class services with attractive benefits to the customers. They also supported its Non-Fund value-added services to encourage its social and economic advantages, which continue growth in the sector. They should invest strategically and systematically in the process, innovation, technology, and systems and maintain its personnel to remain vigilant. This can prevent attempts to break the protocol of bank security for its systems. They should make progress, generate incremental growth, and serve the new and existing customers well ( Weerakkody et al., 2016). They should also concentrate on developing low-cost deposits, fee income, and potential to achieve the growth strategy. With shifting customer preferences and rapid change of technology, influences purchase intent and brand image to make the suitable reserves in technology to deliver customers with optimal value experience. They can also launch a range of efforts that permit to enhance value proposition to the customers. It is stated that they are strongly positioned for future development and the needs of customers, SMEs, and large corporates. This coupled with constant investments in technological improvement and business operations ( Altamony et al., 2016). b) To what range is Bank MUSCAT transform- The Bank MUSCAT is greatly influenced by the transformation at a very fast pace as it is seen that they are making a milestone since 35 years of leadership in the banking excellence in Oman. They have stable leadership, the commitment of employees, and dedication, which have contributed to achieving higher levels of excellence ( Brown, Treviño and Harrison, 2005). They are adopting new technologies i.e. they are adopting investment banking, Artificial Intelligence, and trading in particular, which has advocated for advanced mathematical models and technological up gradation to mechanize investment transaction execution. They have currently executed automation and intelligence attaining in deal-making areas. Afterward, Artificial Intelligence is being employed to provide persistent security protection, enhance customer engagement, decrease operational cost, and maintain loyalty. The Bank
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Leadership 8 MUSCAT is sustained to invest progressively in customer experience, utilizing the power to change the sector ( Elkhayat and ElBannan, 2018).
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  • Summer '18
  • Harpreet Kaur
  • negativeThe Bank MUSCAT

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