The bank muscat has faced scored 60 points lower than

The Bank MUSCAT has faced scored 60 points lower than its 2011, though it
maintained the highest spot, continued success, and emerging challenges. The

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country’s economy develops its growth momentum; new opportunities will be gained
for the sector. They have experienced credit growth to be around 8-10 percent this
year, which will contribute to the social economic development and growth ( Clemens
and Kremer, 2016).
Overcome the changes to achieve success-
Bank MUSCAT is overcoming and embraces the changes, which are seemed to be a
challenge for the organization. They are focussing on providing superior class
services with attractive benefits to the customers. They also supported its Non-Fund
value-added services to encourage its social and economic advantages, which
continue growth in the sector. They should invest strategically and systematically in
the process, innovation, technology, and systems and maintain its personnel to remain
vigilant. This can prevent attempts to break the protocol of bank security for its
systems. They should make progress, generate incremental growth, and serve the new
and existing customers well ( Weerakkody et al., 2016).
They should also concentrate on developing low-cost deposits, fee income, and
potential to achieve the growth strategy. With shifting customer preferences and rapid
change of technology, influences purchase intent and brand image to make the
suitable reserves in technology to deliver customers with optimal value experience.
They can also launch a range of efforts that permit to enhance value proposition to the
customers. It is stated that they are strongly positioned for future development and the
needs of customers, SMEs, and large corporates. This coupled with constant
investments in technological improvement and business operations ( Altamony et al.,
2016).
b)
To what range is Bank MUSCAT transform-
The Bank MUSCAT is greatly influenced by the transformation at a very fast pace as
it is seen that they are making a milestone since 35 years of leadership in the banking
excellence in Oman. They have stable leadership, the commitment of employees, and
dedication, which have contributed to achieving higher levels of excellence ( Brown,
Treviño and Harrison, 2005). They are adopting new technologies i.e. they are
adopting investment banking, Artificial Intelligence, and trading in particular, which
has advocated for advanced mathematical models and technological up gradation to
mechanize investment transaction execution. They have currently executed
automation and intelligence attaining in deal-making areas. Afterward, Artificial
Intelligence is being employed to provide persistent security protection, enhance
customer engagement, decrease operational cost, and maintain loyalty. The Bank

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MUSCAT is sustained to invest progressively in customer experience, utilizing the
power to change the sector ( Elkhayat and ElBannan, 2018).