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The Bank MUSCAT has faced scored 60 points lower than its 2011, though itmaintained the highest spot, continued success, and emerging challenges. The
Leadership7country’s economy develops its growth momentum; new opportunities will be gainedfor the sector. They have experienced credit growth to be around 8-10 percent thisyear, which will contribute to the social economic development and growth (Clemensand Kremer, 2016). Overcome the changes to achieve success- Bank MUSCAT is overcoming and embraces the changes, which are seemed to be achallenge for the organization. They are focussing on providing superior classservices with attractive benefits to the customers. They also supported its Non-Fundvalue-added services to encourage its social and economic advantages, whichcontinue growth in the sector. They should invest strategically and systematically inthe process, innovation, technology, and systems and maintain its personnel to remainvigilant. This can prevent attempts to break the protocol of bank security for itssystems. They should make progress, generate incremental growth, and serve the newand existing customers well (Weerakkody et al., 2016).They should also concentrate on developing low-cost deposits, fee income, andpotential to achieve the growth strategy. With shifting customer preferences and rapidchange of technology, influences purchase intent and brand image to make thesuitable reserves in technology to deliver customers with optimal value experience.They can also launch a range of efforts that permit to enhance value proposition to thecustomers. It is stated that they are strongly positioned for future development and theneeds of customers, SMEs, and large corporates. This coupled with constantinvestments in technological improvement and business operations (Altamony et al.,2016). b)To what range is Bank MUSCAT transform-The Bank MUSCAT is greatly influenced by the transformation at a very fast pace asit is seen that they are making a milestone since 35 years of leadership in the bankingexcellence in Oman. They have stable leadership, the commitment of employees, anddedication, which have contributed to achieving higher levels of excellence (Brown,Treviño and Harrison, 2005). They are adopting new technologies i.e. they areadopting investment banking, Artificial Intelligence, and trading in particular, whichhas advocated for advanced mathematical models and technological up gradation tomechanize investment transaction execution. They have currently executedautomation and intelligence attaining in deal-making areas. Afterward, ArtificialIntelligence is being employed to provide persistent security protection, enhancecustomer engagement, decrease operational cost, and maintain loyalty. The Bank
Leadership8MUSCAT is sustained to invest progressively in customer experience, utilizing thepower to change the sector (Elkhayat and ElBannan, 2018).