1486869755PCM-I17_Individual-Assignment_-WEB_FINAL.pdf

25 marks task 03 with reference to the selected

This preview shows page 3 - 5 out of 5 pages.

( 25 Marks)
Image of page 3

Subscribe to view the full document.

Task 03 With reference to the selected product/brand in task 2 , carry out a detailed analysis of the marketing mix elements and identify the key unique features in its mix. ( 30 Marks) Task 04 Select one business-to-business product/brand marketed by the selected B2B organisation in task one and briefly describe what you consider are the five levels of its product offerings. ( 15 Marks) Task 01 10 Marks Task 02 25 Marks Task 03 30 Marks Task 04 15 Marks Following assignment guidelines (As per the Course Manual in the Text Book) 20 Marks Total 100 Marks For late submission, 07 marks will be deducted from the total earned marks
Image of page 4
Assignment Marking Scheme PCM I - 2017 (For the use of the examiners only ) Programme Preliminary Certificate in Marketing Examination PCM I 2017 9 th April 2017 Assignment Topic The importance of understanding the buyer behaviour and the application of Marketing mix elements for organizational success. Student Registration Number (to be filled by the students) Allocation of marks ( Please Use only a RED PEN from this point onwards) Area of evaluation Weightage Marks Awarded Task 01 10% Task 02 25% Task 03 30% Task 04 15% Following assignment guidelines 20% Total 100% Late Marks Final marks of evaluation Overall comments by the examiner Signature of Examiner & Date Signature of Education officer Important : This should be attached to the assignment AFTER THE COVER PAGE 100
Image of page 5
  • Spring '12
  • Ashok
  • Marketing, Study Centre, Kandy. Examination centre

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern