This will help fans to select which tier benefits they could avail according to

This will help fans to select which tier benefits

This preview shows page 31 - 35 out of 57 pages.

combination of benefits with different price points to open up the choices to the masses. This will help fans to select which tier benefits they could avail according to their preferences. Any other benefits you are keen on availing as part of the membership program? Benefits No 52 Membership Card 10 Jerseys and merchandise (including discount) 16 Stay in a 5 star Hotel 3 Hometown players 2 Discounts on flights for away matches 1 Click snap with the team 2 Football kit 4 Meet n greet players 4 Access to the dressing room when players are available 1 Discounted tickets 6 Page 31 of 57
Image of page 31
Preference at the entrance 2 Complimentary passes 1 Travel with the team 1 Easy access for match day tickets 2 Awards Night 2 Premium seating 6 Pick and drop 1 Giving free ticket for one match 1 FC Goa Football 1 Watching match on T.V 1 A modern & better stadium 1 Flight ticket to come down to Goa 1 Be at a coaching session of the team. 1 Welcome kit 2 Football studs/ sports shoes 1 eatables & beverages 1 A FC Goa Club for Fans 1 A special get together for FC Goa members 1 Some sort of discounts from partners / sponsors 1 Home game passes 1 A seasonal card for all the home matches 1 Junior Gaur Matches 1 VVIP seating 3 Attend training session 1 Banners and flags with the logo 1 To be closer with the players/ coach 1 Travelling with the team 1 Contests 1 Newsletter 1 Interaction with team 1 Fan club 1 Create a blue brigade with banners and stadium merchandise 1 looking forward this time to win ISL 1 Free lifetime access for matches 1 Other 2 Total 148 As per the data we can conclude that the only thing that most fans would prefer is merchandize and jersey which has been selected to go into the membership tiers. Looking at Page 32 of 57
Image of page 32
the other preferences and cost involved in delivering it, the management has drawn up the tiers with offerings that would certainly deliver a greater value to FC Goa fans. Select the choices which you feel would add value to the overall membership package Family Membership Program 74 Junior Membership Program 64 Youth Membership Program 2 Friends/Group Membership Program 6 None 2 Total 148 50.00% 43.24% 1.35% 4.05% 1.35% Family Membership Program Junior Membership Program Youth Membership Program Friends/Group Mem- bership Program None According to the data generated, 50% of the respondents felt that FC Goa should come up with a family membership package as part of the membership program. In the last 3 years, there has been an increase in the number of families attending FC Goa matches as during the season time, Goans who work in foreign countries come down to spend time with their families and the best way for them to associate this reunion is by going for an FC Goa match. Also, children below the age of 12 are accompanied by their parents and hence a family package makes sense. Also as part of the grassroots program initiated by FC Goa, there are a number of u-15 players who ply their trade in training camps. This has generated an interest Page 33 of 57
Image of page 33
among the children and the youth due to which there’s a desire from 43% of the respondents for a junior membership program.
Image of page 34
Image of page 35

You've reached the end of your free preview.

Want to read all 57 pages?

  • Fall '17
  • Mahvish ali

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors