[123doc] - chien-luoc-phat-trien-thi-truong-sua-bot-cua-cong-ty-sua-vinamilk.doc

Tiõp tôc nng cao qun lý hö thèng cung cêp pht

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- TiÕp tôc n©ng cao qu¶n lý hÖ thèng cung cÊp. - Ph¸t triÓn c¸c nguån nguyªn liÖu ®Ó ®¶m b¶o nguån cung cÊp s÷a t¬i æn ®Þnh vµ tin cËy. I.ChiÕn l îc s¶n phÈm: ChÝnh s¸ch chÊt lîng s¶n phÈm cña C«ng ty s÷a Vinamilk lµ lu«n tho¶ m·n vµ cã tr¸ch nhiÖm víi kh¸ch hµng b»ng c¸ch ®a d¹ng ho¸ s¶n phÈm vµ dÞch vô, ®¶m b¶o chÊt lîng, an toµn vÖ sinh thùc phÈm. VÒ chñng lo¹i s÷a ngo¹i nhËp cã lo¹i nµo, thµnh phÇn g× th× s÷a bét cña Vinamilk còng cã lo¹i ®ã. §¸p øng nhu cÇu s÷a bét cña trÎ em, C«ng ty s÷a Vinamilk tung ra 1 lo¹t c¸c s¶n phÈm s÷a bét cho mäi løa tuæi nh : + S÷a Dielac Alpha Step 1 dµnh cho trÎ tõ 0-6 th¸ng tuæi + S÷a Dielac Alpha Step 2 dµnh cho trÎ tõ 6-12 th¸ng tuæi + S÷a Dielac Alpha 123 dµnh cho trÎ tõ 1-3 tuæi + S÷a Dielac Alpha 456 dµnh cho trÎ tõ 4-6 tuæi C«ng ty s÷a Vinamilk còng chó träng ®Õn c¸c thµnh phÇn dinh dìng trong s÷a gióp trÎ t¨ng c©n, ph¸t triÓn chiÒu cao ë tõng ®é tuæi vµ c¸c dìng chÊt gióp trÎ th«ng minh. Kh«ng chØ khai th¸c dßng s¶n phÈm s÷a bét dµnh cho trÎ em, C«ng ty s÷a Vinamilk cßn ph¸t triÓn dßng s÷a bét
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dµnh cho bµ mÑ mang thai vµ cho con bó. Ngoµi ra C«ng ty cßn tung ra 1 lo¹i c¸c s¶n phÈm s÷a bét ®a chøc n¨ng kh¸c nh: + S÷a bét Dielac Canxi cho ngêi cÇn bæ sung canxi. + S÷a bét Dielac Sure dïng cho ngêi cÇn bæ sung n¨ng lîng vµ båi bæ cho c¬ thÓ (®Æc biÖt thÝch hîp cho viÖc phôc håi nhanh søc khoÎ bÖnh nh©n) + S÷a bét Dielac Sure kh«ng chøa ®êng lactose, kh«ng chøa cholesterol nªn thich hîp víi ngêi lín tuæi vµ nh÷ng ngêi dÞ øng víi ®êng lactose + Dielac Diecerma æn ®Þnh ®êng huyÕt cho bÖnh nh©n tiÓu ®êng. C«ng thøc c©n b»ng tèi u cña Dielac Diecerma cung cÊp ®Çy ®ñ ng÷ng dìng chÊt cÇn thiÕt víi chØ sè ®êng huyÕt thÊp, cho ngêi bÖnh tiÓu ®êng mét cuéc sèng khoÎ m¹nh, vui t¬i. + S÷a gi¶m c©n Vinamilk gióp ngêi thõa c©n, bÐo ph× kiÓm so¸t c©n nÆng th«ng qua chÕ ®é ¨n kiªng, gi¶m ngìng no vµ hoµn toµn duy tr× dinh dìng cho sinh hoat hµng ngµy. +Dielac Pedia dinh dìng ®Æc biÖt dµnh cho trÎ biÕng, ¨n suy dinh dìng. BiÕng ¨n vµ hÊp thu dinh d¬ng kÐm chÝnh lµ nguyªn nh©n khiÕn cho bÐ suy dinh dìng, chËm lín. Dielac Pedia bæ sung ®Çy ®ñ dìng chÊt vµ hç trî bÐ hÊp thu tèi u dìng chÊt cÇn thiÕt ®Ó b¾t kÞp ®µ t¨ng trëng. Theo mét nghiªn cøu cña c«ng ty s÷aVinamilk vµ c«ng ty cæ phÇn chøng kho¸n TPHCM (HSC) c«ng bè míi ®©y th×
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Abbott cña Mü, mét c«ng ty ®a quèc gia, hiÖn cã thÞ phÇn ®øng ®Çu t¹i thÞ trêng s÷a bét cña ViÖt Nam nhê c¸c nh·n hiÖu toµn cÇu cña tËp ®oµn nµy. Còng theo nghiªn cøu nµy, s÷a bét lµ ph©n khóc thÞ trêng c¹nh tranh khèc liÖt nhÊt trong thÞ trêng s÷a hiÖn nay. Sù c¹nh tranh cßn thÓ hiÖn
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  • Spring '17
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