Street level poster a rear illuminated unit

 Street -level-poster: a rear-illuminated unit consisting of two-or four-sided advertising
faces, such as transit shelters and blocks or columns with advertising faces.
 Mall poster
- Transit advertising : all demographics (mainly adults)
 Interior:
 Transit posters: print advertisements contained in rack above the windows of
transit vehicles.
 Door cards: located beside the doors of subway cars or light rapid transit
commuter trains.
 Station posters: located on platforms at entrances and exits of subway and LRT
systems.
 station domination: one advertiser purchases all advertising inventory available
in a subway station
 External:
 King poster: overrides poster attached on the side of a bus
 Seventy poster: small poster usually affixed to the side or back of a bus
 Full wrap: ad in the form of a vinyl covering that covers both sides and the back
of the vehicle
 Bus mural: ads in the form of a vinyl covering that appears on one side of the
vehicle
 Bus back: vinyl wrap ad that appears on the back end of a vehicle
- Other forms : washroom advertising, elevator ads, arena and stadium ads, cinema advertising.
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