Street -level-poster: a rear-illuminated unit consisting of two-or four-sided advertising faces, such as transit shelters and blocks or columns with advertising faces. Mall poster - Transit advertising : all demographics (mainly adults) Interior: Transit posters: print advertisements contained in rack above the windows of transit vehicles. Door cards: located beside the doors of subway cars or light rapid transit commuter trains. Station posters: located on platforms at entrances and exits of subway and LRT systems. station domination: one advertiser purchases all advertising inventory available in a subway station External: King poster: overrides poster attached on the side of a bus Seventy poster: small poster usually affixed to the side or back of a bus Full wrap: ad in the form of a vinyl covering that covers both sides and the back of the vehicle Bus mural: ads in the form of a vinyl covering that appears on one side of the vehicle Bus back: vinyl wrap ad that appears on the back end of a vehicle - Other forms : washroom advertising, elevator ads, arena and stadium ads, cinema advertising. -
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- Fall '13
- Advertising, media planner