Sales leads because a they are open to the general

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sales leads because: A. they are open to the general public. B. they are almost always sanctioned by the government. C. people who attend are interested in the products and se D. consumers tell retailers which shows to attend. E. all of these. Trade shows attract people who have an interest in the topic of the show, and thus are likely to have an interest in the products offered. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 18-02 Define the steps in the personal selling process. Topic: The Personal Selling Process 40. (p. 383) __________ is a method of prospecting in which salespeople telephone or visit potential customers without appointments. A. Qualified lead calling B. Integrated sales support C. Relationship selling D. Cold calling E. Role reversal selling Cold calling involves calling or visiting potential customers without asking for an appointment first. AACSB: Analytic Blooms: Apply Difficulty: 1 Easy Learning Objective: 18-02 Define the steps in the personal selling process. Topic: The Personal Selling Process 41. (p. 383) Today, telemarketing is used less often by marketers because:
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All of these are reasons why the use of telemarketing is down. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 18-02 Define the steps in the personal selling process. Topic: The Personal Selling Process 42. (p. 383) Brandon is in the process of qualifying leads he received from corporate headquarters. Brandon will assess: Qualifying leads refers to determining whether or not they have the needs and the resources necessary to make them good potential customers. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 18-02 Define the steps in the personal selling process. Topic: The Personal Selling Process 43. (p. 383) When realtors meet with new customers, they frequently offer to estimate how much mortgage lenders will be willing to lend the customer. In the
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