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try to be accommodating and adapt your style Questioning to clarify and confirm understanding Using language and concepts appropriate to cultural differences: odifferent cultures and communities have different euphemisms and accents, which you should bear in mind when speaking oEnglish can potentially be a second language osome words, terms and phrases may be offensive Using positive, confident and co-operative language. Developing trust Remain professional at all times and consider your language carefully. You may have to be concise so every word counts. You should: Only present the facts Be objective in your communication Try to match the product/service to the right customer Remain professional Have integrity and tell the truth.
3.4 –Adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation within the required timeframe By the end of this chapter, the learner should be able to: Make adjustments to the marketing plan, as agreed with the relevant stakeholders Determine the level of adjustments and the requirements for these Communicate the changes to all relevant stakeholders. Adjusting marketing plan After gaining stakeholder feedback, you may need to adjust the marketing plan in line with what has been discussed. Stakeholders are anyone that has an interest in the organisation. You should decide who is relevant to the marketing plan. Stakeholders may include: Staff members, e.g. managers, directors and colleagues Customers Investors. Implementing adjustments: You should ensure everybody who needs to know, knows what the adjustments are and how to action them Consider the level of adjustment needed to affect the necessary changes; there could be various options available depending on the need You may only need to make small changes; small changes can be actioned quickly and cause minimal impact Larger changes may include things such as a change in target audience; these kinds of changes will have a significant impact and may take time to implement.
Summative Assessments At the end of your Learner Workbook, you will find the Summative Assessments. This includes: Skills Activity Knowledge Activity Performance Activity. This holistically assesses your understanding and application of the skills, knowledge and performance requirements for this unit. Once this is completed, you will have finished this unit and be ready to move onto the next one –well done!
References These suggested references are for further reading and do not necessarily represent the contents of this unit. Websites Information on the Australian Direct Marketing Association Limited (ADMA) direct marketing code of practice has been sourced from: Information on the Free TV Australia commercial television industry code of practice has been sourced from: Information on the Privacy Act 1988 has been sourced from: