Channel partnerships can take the form of cross-company teams, shared projects, and information-sharing systems. Today, some companies are outsourcing their logistics functions to third-party logistics (3PL) providers to save costs, increase efficiency, and gain faster and more effective access to global markets. Discussing the Concepts 1.Describe the key functions performed by marketing channel members. 2.Compare and contrast direct and indirect marketing channels and discuss the types of flows 3.What is a franchise organization? Discuss the types of franchise organizations and give an example of each. Why do you think franchising is such a popular way to start a business in Canada? 4.Describe the three strategies available regarding the number of intermediaries and discuss the types of products for which each is appropriate. 5.Discuss the complexities international marketers face when designing channels in other countries.
6.List and briefly describe the major logistics functions. Give an example of a decision a logistics manager would make for each major function.