On average most users fall into the age range of 23

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On average, most users fall into the age range of 23-35 (Hampton, Purcell, Rainie & Sessions Goulet, 2011). This age group has been around social networking the longest and is into technology. They understand social networking and have incorporated it into their lives making them the majority. Many of the social networking sites now have many young users as well. Facebook and MySpace have many teenagers within the age group of 13-18. They have joined these sites in order to network with friends as well. They are into these sites because of the ability to communicate with friends, the special features (customization), and the applications within them. In order for social networks to succeed they must adapt to their users and provide a site that they will enjoy regardless of race, age, or sex. All of these social networking sites have a tremendous amount of users, but in order to have so many users they must be offering them things to do. The main purpose of a social networking site is to allow communication and interaction amongst friends and to meet new people. Users use these sites to chat, keep in touch, and get to know new friends. They can share photos, share videos, and play games. Social networking sites keep friends and families close by allowing them to interact with each other over the web regardless of how far way they are. Users thrive on being able to communicate with others as well as learning about how others are doing.
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Social networking has evolved from the physical act of connecting with people, to the virtual aspect of keeping in touch and forming new relationships through social networking sites. These sites exist and have progressed because of their users. Social networking sites were geared towards adults in the beginning and now contain a mixture of users of all ages. The younger generations, teenagers specifically have embraced the social networking sites and make up a big amount of the users (especially on MySpace and Facebook). Some of the younger users spend countless amounts of time on social networking sites. Their high usage can be attributed to the fact that these sites “allow young people to approach each other on socially equal ground” Whittaker & Wagner, 2011). This means that in person they can be perceived a certain way, but being on a social network makes them all seem to be equals where they feel welcomed. Social networking sites have allowed its users to virtually communicate and interact right from their homes. This has diminished face to face interaction to an extent in users of all ages. In much older times, communication, interaction, and keeping in touch all occurred by having to physically see and visit others. Currently, users are able to see each other through video chat features incorporated in social networking sites, and can be updated on how friends and family members from all over the world are doing. Social networking sites will continue to grow and evolve and connect people as time progresses.
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