IMC summary

They can use in or on package to distribute the

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sales promotion. They can use in-or on-package to distribute the coupon as they can do it without having to repackage their products. This can also be a foundations for instant redeemable coupons. Besides that, digital coupons can be used as it is a rising in popularity among consumers. This is because it is convenience for them as they can just show their phones to show
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their coupons and it is easier to distribute the coupons through digitals. Therefore, the awareness will be higher. Next, bonus pack strategy is also recommended. This is because company will be saves from having to reduce prices to gain competitive edge. Plus, it provide greater value for customers. Besides that, a toy company can also use the sampling technique. They could give samples to social influencer to make a review of the product so they can increase the product awareness. This could bring both new and current customers attention towards the product. Furthermore, contests and sweepstakes are also a good way for toy company to apply it. Especially for teenagers, it is easier to attract them as they are said to like challenges and joins events that fits their interests. Social media can be used as a platform to do the contests as it can reach a bigger number of audiences. This could bring new customers to join and buy the products.
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  • Fall '19
  • Marketing, Nur Syazleen Binti Noorul Hassan, Aina Sabrina Binti Suhaimi

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