cities.Ray-Ban sell their product in super moles and shopping complex .Ray-Ban set a special shop in moles and also use net to sell.so if somebody wants to purchase Ray-Ban sunglasses so he have all type of option for purchasing.Ray-Ban’s product only for those consumer who have high purchasing power.So it is a product who shows your status in societies who want to use it for feel proud he purchase it by giving a high price.there is no neet of any type of sales force. Price Price Decisions Some examples of pricing decisions to be made include: Pricing strategy (skim, penetration, etc.) Suggested retail price Volume discounts and wholesale pricing Cash and early payment discounts Seasonal pricing Bundling Price flexibility Price discrimination
Ray-Ban using skimming strategy for pricing.Because Ray-Ban company Build their image as a good brand so company use it and skimming the market share.There is no price flexibility company use same price strategy.In winter company give some discount. What is the value of the product or service to the buyer? Promotion In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: The Ray-Ban brand then becomes meaningless as whole and its meaning is diffused and fragmented over the millions of viewers who are individually “making up” the Ray-Ban brand meaning. Hotmail’s approach kept the power of the brand and therefore its meaning, equity, and
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