Ray ban sell their product in super moles and

cities.Ray-Ban sell their product in super moles and shopping complex .Ray-Ban set a special
shop in moles and also use net to sell.so if somebody wants to purchase Ray-Ban sunglasses so
he have all type of option for purchasing.Ray-Ban’s product only for those consumer who have
high purchasing power.So it is a product who shows your status in societies who want to use it
for feel proud he purchase it by giving a high price.there is no neet of any type of sales force.
Price
Price Decisions
Some examples of pricing decisions to be made include:

Pricing strategy (skim, penetration, etc.)

Suggested retail price

Volume discounts and wholesale pricing

Cash and early payment discounts

Seasonal pricing

Bundling

Price flexibility

Price discrimination

Ray-Ban using skimming strategy for pricing.Because Ray-Ban company Build their image
as a good brand so company use it and skimming the market share.There is no price flexibility
company use same price strategy.In winter company give some discount.
What is the value of the product or service to the buyer?
Promotion
In the context of the marketing mix, promotion represents the various aspects of marketing
communication, that is, the communication of information about the product with the goal of
generating a positive customer response. Marketing communication decisions include:
The Ray-Ban brand then becomes meaningless as whole and its meaning is diffused and
fragmented over the millions of viewers who are individually “making up” the Ray-Ban brand
meaning. Hotmail’s approach kept the power of the brand and therefore its meaning, equity, and