men and attribute greater value to the auto-defrost feature. There is little additional cost to incorporate an auto-
defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer
is considering introducing two different models. The manufacturer has determined that men value a simple
microwave at $70 and one with auto-defrost at $80, while women value a simple microwave at $80 and one with
auto-defrost at $150.
If there is an equal number of men and women, what pricing strategy will yield the greatest revenue? What
is women comprise the bulk of microwave shoppers?