To develop awareness of the structured conversation

This preview shows page 12 - 16 out of 21 pages.

To develop awareness of the structured conversationsystem measured by customers coming to the GrogShop solely for meeting people.
Current Marketing Trends:Colloquy Grog Shop has just begun business, and marketingis essential to its success and future profitability.The baroffers a place for people to meet in a comfortable, person-meeting environment.The basic market need is placewhere singles can meet new similar people.Colloquy GrogShop uses a sophisticated conversation system to enhanceand facilitate singles meeting each other.Colloquy Grog Shop Currently Focuses on:Attracting customers who find value in the Grog Shopsoffering and who will frequent the Shop regularly inorder to meet like-minded single people.Excellent customer service.Maintaining a cost of goods on foods at below 50%.Identified 3 marketing opportunities:1.Offering selected recipes for free in Social Mediaand web page.Main Target: To suspects (Anyone who has received a first-timer discount coupon or who has otherwise provided theircontact information)2. Free standing sign in front of the coffee barannouncing specials of the day, discountedcombination offers. Once a week, offering freesamples to passers-by (employee will stand outsiderestaurant with tray holding free samples).
Main Target: To prospects (At least one meal enjoyed here).They've added their name to our mailing list, and anticipatereturning to dine with us again.)3.Loyalty Program such as Loyalty card, free voucherfor regular buyers, or free coffee with purchase of$6.0 or more.Main Target: To Premium Customers(those whocome inseveral times a year, bring friends and/or extended family,and plan ahead to attend theme nights. They take part in theColloquy Points program and refer others.)Email to teamDear Staff members,Hope you all are well. To ensure the higher success andachieve our target we are going to introduce new marketingtrends. A meeting will be held tomorrow to discuss about thismatter. All staff members are invited to join the meetingabout the marketing opportunities ofColloquy Grog Shop.Handout on the meeting topic which includes businessobjective, marketing plan and three marketing opportunitiesare attached.Hope to see you all in the meeting.Thank you.Best regards,Marketing manager.2. Conduct MeetingMeetingParticipate in the meeting: Role Play
Email to teamDear Staff members,Thanks for attending the meeting. Today we discussed aboutthe new trends of marketing opportunities and finallydeciede the following the opportunities to implement:1.Offering selected recipes for free in Social Mediaand web page.Main Target: To suspects (Anyone who has received a first-timer discount coupon or who has otherwise provided theircontact information)2. Free standing sign in front of the coffee barannouncing specials of the day, discountedcombination offers. Once a week, offering freesamples to passers-by (employee will stand outsiderestaurant with tray holding free samples).

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 21 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
N/A
Professor
N/A
Tags
Marketing, Colloquy Grog Shop

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture