Research is often a beyond most managers ability to

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research is often: A. beyond most managers' ability to comprehend. B. expensive and time consuming. C. an academic exercise of little real value. D. an impediment to decisive management. E. all of these. Research can be expensive and time consuming, and for that reason businesses should embark on research only if the benefits of obtaining the answers exceed the costs of doing the research. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research Process Step 1--Defining the Objectives and Research Needs 40. (p. 181) Market research begins with:
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The first step of the marketing research process is to define the objectives and needs for the research, to ensure that the right questions will be answered. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research Process 41. (p. 182) Poor research design can often be traced to: All of these are things that might lead to problems during a research project; however, focusing on questions that cannot be answered is the only one of these that occurs at the design stage. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research Process Step 1--Defining the Objectives and Research Needs 42. (p. 182) The manager of a company selling baby products asks you to conduct research into the question, "Is life expectancy getting longer in Kuwait?" The problem with this research objective is that: The sale of baby products would not seem to be related to the life expectancy in Kuwait. If the company wanted to sell baby products in Kuwait,
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the birth rate in Kuwait would be a potentially relevant piece of information. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research Process Step 1--Defining the Objectives and Research Needs 43. (p. 182) The manager of a company selling cellular phones in rural U.S. markets asks you to conduct survey research into the question, "What percentage of people in Kansas live in communities of less than 10,000 people?" The problem with this research
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