do vary in the degree they naturally tend to rely on rational versus intuitive thinking at the timeof decision making and problem solving. According to this theory, it is demonstrated that some individuals mainly prefer solvingof problems in analytical, rigorous manner, whereas other shirk from this kind of thinking. Inaddition, some of the individuals prefer using intuitions when solving problems, whereas other
4APPROACH TO PROBLEM SOLVINGquestions their utility and, therefore eschew their intuitive judgments (Xu and Tuttle, 2012).Although different people have different propensities in the use of certain kinds of thinking, thisapproach states that individuals actually use this approach to solve problems may be influence byboth internal and external factors. For instance, research states that moods may trigger the use ofdecision styles. Additionally, there are various conditions that use intuition to be more likely,these conditions range from individual circadian variations to cultural values like the lowuncertainty avoidance. In this regard, it is stated that creativity can be enhanced when the requirements ofproblem solving differ from an individual’s natural thinking style. In relation to this logic, it canbe noted that individuals typical thinking styles interacts with the problem solving approach inorder to affect creativity like individuals will be more creative when using problem solvingapproach that is not the same as the natural thinking style tendencies (Dane, Baer, Pratt andOldham, 2011). When this perspective interaction is supported; it would imply that neitherrational nor intuitive problem solving approaches are more conducive to creativity, but thatthinking styles and problem solving problems must be considered in combination in order tounderstand how various problem solving is related to creativity. Recommendations ways to support implemented solutions until the issue is resolvedThe implemented approaches have a number of implications both in the practical andtheoretical. To begin with, the interaction effect between problem solving approach and rationalengagement suggest a role of non-typical thinking in the generation of creative idea. In regard toindividuals who express lack of affinity toward engaging in rational style of thinking, it can beconcluded that there is value to encourage this people in order for them to think in a morerational manner when generating creative ideas (Przasnyski and Elias, 2013). It can also berecommended that individuals who think rationally may in most circumstance benefit from
5APPROACH TO PROBLEM SOLVINGemploying an intuitive problem solving approach on the issues that require the generation ofcreative ideas.
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