MKTG
Syllabus - Mkt 3000 - Fall '18 (7).docx

Written assignments adequate preparation for each

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written assignments . Adequate preparation for each meeting is essential to gain full advantage of the course, lecture, and text. Lecture will be part of every session. It is assumed that the students have completed the assigned reading. Most of lectures will add to the student’s knowledge, using the assigned reading as the basis for comprehending lecture materials . Lectures and class interaction are the keys to understanding marketing concepts and practices. A portion of class meetings may be devoted to (a) current news and information affecting business and marketing and (b) Review of assigned case studies. Guest speakers from the professional ranks of advertising, marketing communications, and public relations will be included during the quarter. V. Grading Methodology Achievement in this course will be assessed through the completion of the following activities Homework (Group Project & Individual Case Analysis) 25% Class participation  25% Class Project & Presentation 50% Grading Scale Charles F. Byers Marketing Is Everything 2
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Grades on the above work are determined on a straight percentage as follows: Letter       Range A 94-100% A- 90-93% B+ 87-89% B 85-86% B- 80-84% C+ 77-79% C 75-76% C-  70-74% D+ 69-67% D 65-66% D- 60-64% F 59% or less Written Case Analysis Written case analyses are required in this course. Each write-up should be written from a management perspective and should be action-oriented. The write-up should provide an appropriate level of “drill-down” on the identified major issues, a clear statement of strategy and plans, and the steps or tactics required to implement those plans. You may wish to submit your analysis in the form of a memo to the management decision-makers. Each analysis should not exceed 1.5 pages, doubled-spaced (excluding exhibits). Questions to help guide your thinking on these cases will be provided on Camino at least one week prior to the case analysis due date. Class Participation Participation is a critical part of the class and is meant to reinforce the readings, cases, and projects. That being said, it is important to understand that both the frequency and quality of your participation in class are equally important. Most of all, you should strive to make effective use of discussion time in class, through thoughtful, timely, and constructive participation. Be aware that the case studies that we will analyze may have more than one “solution.” I expect you to come to class with a point of view and some recommendations that you are prepared to defend. In order to be prepared I suggest that you sketch some notes and do some calculations to support your position. Charles F. Byers Marketing Is Everything 3
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In evaluating class participation, I will consider both the quality and the frequency of participation. In particular, I will try to assess how your contributions enhance both the content and process of a discussion: ? Do the comments add to our understanding?
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