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The Coca-Cola Company accomplishes the goals and business objectives by utilizingstrategic planning and innovation. Applying this strategy allows the InformationTechnology managers the structure for developing short- and long-term business goals.IT managers characterize these objectives by gathering the necessary tools for settinggoals and meeting requirements. The benefits are vast when organizations utilize theStrategic Information Technology Plan.IntroductionThe Coca-Cola Company is the best non-alcoholic beverage company in the industry. Itdistributes soft drinks, syrup concentrate, water, coffee, energy drinks and the companyconduct business in more than 200 countries. Coke owns approximately 400 differenttypes of non-alcoholic beverages. The company delivers satisfaction to people across theglobe and meets the needs of a vast range of different cultures. They are known forworldwide popularity with competitors who only distribute in certain countries. The CocaCola Company proves to be superior over the competitions with the finances provingvital to the future of the company. The company can promote many products viaadvertisements. Some of these include the positioning, market mix strategy, andimplementation plan. This element has gained the brand a stable place in the market. The“mission of the company is to refresh and completely satisfy the world, and it is theirvision to make a bottle of Coca-Cola available within arm’s reach of every person allaround the world.” The Coca-Cola Company is an American I-con. It is a globalorganization; manufacturing retailer and it includes areas in marketing of non-alcoholic5
MGT497 Strategic Information Technology Plan (Final Paper)beverage concentrates and syrups. The company is known for its flagship product “Coca-Cola.” It was produced in 1886 by pharmacists John Stith Pemberton in Atlanta, Georgia.The entire process was established for $2300 US dollars in 1889 by Asa Griggs Candler.It did not take long before the beverage took off, and the company is now worth over$31.856 Billion US dollars. The first ad by the company read “Coca-Cola!” “Delicious!”“Refreshing!” “Exhilarating!” “Invigorating!” This one of the times merchandising wasused in an advertising strategy. The need for strategic planning of IT is critical to themarketing of a product. Every industry uses the potential use of information technologyas a competitive element used today. IT influences all levels of management and they aregaining skills for a competitive advantage through technology. This is due to the unstableeconomy. The technology also offers different elements at a lower cost. In the advertisingmarket, the technique utilizes the ability to find ways to break barriers and reach a farwider audience than previous. The entire process and decision system provide a systemfor a competitive advantage. The Coca-Cola Company has a long history of usinginformation systems through acquisitions. For example, the company gained MinuteMaid in the sixties, and in 82 bought the movie studio “Columbia Pictures” for 692million dollars (Coca-Cola, n.d.). In 2005 the company made its way into more than 200