The Coca Cola Company accomplishes the goals and business objectives by

The coca cola company accomplishes the goals and

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The Coca-Cola Company accomplishes the goals and business objectives by utilizing strategic planning and innovation. Applying this strategy allows the Information Technology managers the structure for developing short- and long-term business goals. IT managers characterize these objectives by gathering the necessary tools for setting goals and meeting requirements. The benefits are vast when organizations utilize the Strategic Information Technology Plan. Introduction The Coca-Cola Company is the best non-alcoholic beverage company in the industry. It distributes soft drinks, syrup concentrate, water, coffee, energy drinks and the company conduct business in more than 200 countries. Coke owns approximately 400 different types of non-alcoholic beverages. The company delivers satisfaction to people across the globe and meets the needs of a vast range of different cultures. They are known for worldwide popularity with competitors who only distribute in certain countries. The Coca Cola Company proves to be superior over the competitions with the finances proving vital to the future of the company. The company can promote many products via advertisements. Some of these include the positioning, market mix strategy, and implementation plan. This element has gained the brand a stable place in the market. The “mission of the company is to refresh and completely satisfy the world, and it is their vision to make a bottle of Coca-Cola available within arm’s reach of every person all around the world.” The Coca-Cola Company is an American I-con. It is a global organization; manufacturing retailer and it includes areas in marketing of non-alcoholic 5
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MGT497 Strategic Information Technology Plan (Final Paper) beverage concentrates and syrups. The company is known for its flagship product “Coca- Cola.” It was produced in 1886 by pharmacists John Stith Pemberton in Atlanta, Georgia. The entire process was established for $2300 US dollars in 1889 by Asa Griggs Candler. It did not take long before the beverage took off, and the company is now worth over $31.856 Billion US dollars. The first ad by the company read “Coca-Cola!” “Delicious!” “Refreshing!” “Exhilarating!” “Invigorating!” This one of the times merchandising was used in an advertising strategy. The need for strategic planning of IT is critical to the marketing of a product. Every industry uses the potential use of information technology as a competitive element used today. IT influences all levels of management and they are gaining skills for a competitive advantage through technology. This is due to the unstable economy. The technology also offers different elements at a lower cost. In the advertising market, the technique utilizes the ability to find ways to break barriers and reach a far wider audience than previous. The entire process and decision system provide a system for a competitive advantage. The Coca-Cola Company has a long history of using information systems through acquisitions. For example, the company gained Minute Maid in the sixties, and in 82 bought the movie studio “Columbia Pictures” for 692 million dollars (Coca-Cola, n.d.). In 2005 the company made its way into more than 200
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