The proliferation of new media alternatives has led

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80. The proliferation of new media alternatives has led many firms to shift their promotional budgets from: A. publicity to public relations. B. personal selling to advertising. C. integrated marketing communications to disintegrated m D. stealth marketing to viral marketing. E. advertising to direct marketing and Website developme 81. Many marketers are shifting marketing communication resources away from advertising and toward: 82. Compared to other IMC alternatives, advertising is extremely effective for:
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83. One difficulty associated with using advertising as part of a marketer's IMC efforts is: 84. Integrated marketing communications include all of the following except: A. adverti sing. B. supply chain management. C. direct marketing. D. public relations. E. sales promotion. 85. Personal selling involves __________ communication between a buyer and a seller. 86. The difference between advertising and personal selling is personal selling involves: 87. Personal selling is an especially important part of IMC in:
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88. Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is: A. eas y. B. expensive. C. ineffective. D. overrated. E. simple. 89. Sales promotions include all of the following EXCEPT:
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