In this paper the focus is on the role which hotel managers play in enhancing

In this paper the focus is on the role which hotel

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pollute the environment. In this paper, the focus is on the role which hotel managers play in enhancing ethics and corporate social responsibility. It is necessary to look at CSR as something bigger than going out to plant trees, to clear a river or to conduct a health awareness campaign. It is about business organizations being held accountable for their actions. Hotels are required to make sure that their activities do not have adverse effects on the environment in which they operate. Instead, it is necessary for the hotels to make sure that they improve the conditions of
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CSR AND ETHICS 10 the environment (Agunis & Glavas, 2012). In this regard, it is necessary to note that taking part in corporate social responsibility is an indication that an organization is accountable. Corporate social responsibility in hotels Yilmaz and Yolmaz (2016) in an article titled “Corporate Social Responsibility in Hotel Businesses" have carried out an in-depth investigation concerning the nature of the involvement of hotels in corporate social responsibility in hotels. In this work, the authors state that while hotel manages to have for a long time been involved in corporate social responsibilities, environmental changes in the recent decades especially with regards to technology have enhanced the interest of these organizations in corporate social responsibility. The article states that one of the ways through which this has been made possible is through the increased scrutiny of the activities of the organizations. Today, clients are interested in more than just the services which hotels offer but also their involvement in other social activities. The authors state that the internet made it possible for a member of the public to increase their interaction with the hotels and that resulted in increased concern about the manner in which hotels run their operations. “Increased stakeholder sensitivity to environmental and social issues has begun to exert strong pressures on businesses that were envisioned neither by regulatory authorities nor business people” (Yilmaz & Yilmaz, 2016. p. 89). In this statement, it is evident that the changes in customer expectations and concerns have contributed to the increase in the scrutiny of the operations of hotels. Stakeholders appreciate the fact that hotels are not supposed to offer only hospitality services but they also contribute to the development of various aspects of society. For instance, stakeholders expect that hotels ought to participate in environmental conservation. In the recent past, the world had been faced with problems such as droughts and other calamities
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CSR AND ETHICS 11 which result from the mismanagement of the environment. As a result of these environmental challenges, nations across the world are increasingly getting concerned about the participation of organizations in the protection of the environment.
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  • Winter '16
  • Elaine Philips

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