Technical and safety standards Converging cultures Trade barriers customs

Technical and safety standards converging cultures

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Technical and safety standards Converging cultures Trade barriers customs duties Purchasing practices © 2018 Taylor & Francis
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Preparedness for internationalisation International organisational culture – International sales ratio – Operation mode Market share in reference market Even small companies may be global market leaders in their niche © 2018 Taylor & Francis
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Potentially global Global Multi-local Country A Country B Country C Country D Home Country What is your market share worth in a globalising market? (or the importance of defining your reference market) © 2018 Taylor & Francis
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Preparedness for internationalisation Child: No or limited exports Marginal position in international markets Limited insight into international markets Adolescent: Export to selected markets With a certain market position Increasing insight into international markets Adult: Heavily internationalised and financially strong Market leader in key markets In-depth insight into international markets © 2018 Taylor & Francis
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Nine categories of firms – examples of firms in the framework Preparedness for internationalisation Adult Adolescent Child Industry globality Multi-local Global Potentially global Ahold Orkla Volvo Jordan France Telecom Telenor DnB Local hairdresser Nordea Nike ABB Helly Hansen Lenovo Haier Yara Deutsche Bank Dressman © 2018 Taylor & Francis
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The nine strategic windows Adult
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  • Winter '17
  • Paulo Gonsalez Salvez

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