The Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park a vast

The arizona biltmore in phoenix is next to the

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44.The Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park, a vast shopping mall located less than a mile away. The hotel wants to market its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which of the following would most likely help The Arizona Biltmore communicate with potential convention attendees? A. Send a mass mailing to all the local businesses.B. Set up information kiosks at several locations within the Biltmore Fashion Park.C. Place an ad in in-flight magazines of all the major airlines targeting business/first class flyers.D. Offer free made-to-order breakfasts for guests staying at the hotel on business.E. Offer special discount rates to guests coming from the East Coast.45.An economics student would like to buy a mini-scooter but she cannot afford one. Which of the following reasons explain why marketing fails to occur here? 46.The two central concerns of marketing are _________. 47.The first objective in marketing is to discover consumer _________. 48.According to Robert M. McMath, when should a marketer make a careful study of product failures? A. after a new product has failed to meet sales predictionsB. when preparing to launch a new productC. when repositioning a well-known brandD. when looking for a new market for an existing productE. when considering new channels of distribution49.To avoid new-product failure, new-product expert Robert M. McMath suggests
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