2 bargaining power of suppliers lucky for us the

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2. Bargaining power of suppliers Lucky for us the availability of suppliers in the beauty industry is very high. Which means we can obtain lower costs and gain higher profits. We can differentiate their product or service by the output received. And that is how we’ll do it, choosing the best quality
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products with the best prices in order to get the best results for both, our customers, and us. We have contacted our supplier and have reached an agreement. The suppliers company name is Focal Point Research, situated in Ontario, Canada. Phone : (905) 271-2709 3. Bargaining power of customers Consumers may have some power on the price decision-making process, as we are a new start-up company and no one knows us yet. This will improve with the time, and we won’t have to depend on consumers bargaining power as everyone will know we are unique and deserve what we’ll be asking for our products. 4. Threat of new entrants The threat of new entrants to the global beauty market has increased as the effectiveness of differentiation has decreased, and there are many new brands entering in the market that are making very similar products for lower prices. This means that we
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