In the context of the Boston Consulting Group BCG analysis Rex Telecom is a

In the context of the boston consulting group bcg

This preview shows page 33 - 35 out of 57 pages.

In the context of the Boston Consulting Group (BCG) analysis, Rex Telecom is a star. A star enjoys a high market share in a high-growth market. Accessibility: Keyboard Navigation Blooms: Apply Difficulty: Hard Grewal - Chapter 02 #47 Learning Objective: 02-05 Outline the implementation of the marketing mix as a means to increase customer value. Topic: 02-25 Portfolio Analysis 48.In the context of the Boston Consulting Group (BCG) analysis, a firm whose offering is a star in anindustry should: A.consider resource investments to fuel rapid growth.B.disinvest partly from the business.C.stop doing business in the industry.D. refrain from allocating excess funds to existing services.E.transfer its resources to other strategic business units.A firm whose offering is a star in an industry should consider resource investments to fuel rapid growth. Since a star serves in a high-growth market, there is always potential for higher market share. Accessibility: Keyboard Navigation Blooms: Understand Difficulty: Medium Grewal - Chapter 02 #48 Learning Objective: 02-05 Outline the implementation of the marketing mix as a means to increase customer value. Topic: 02-25 Portfolio Analysis
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49.In the Boston Consulting Group (BCG) portfolio analysis, a product that serves a low-growth marketbut has a high market share in the industry is a: Accessibility: Keyboard Navigation Blooms: Remember Difficulty: Easy Grewal - Chapter 02 #49 Learning Objective: 02-05 Outline the implementation of the marketing mix as a means to increase customer value. Topic: 02-25 Portfolio Analysis 50.The growth rate of the soft-drink industry in the country of Norborg has been low for a few years now. Which of the following terms, according to the Boston Consulting Group (BCG) portfolio analysis, can be used to refer to Cranco Inc., the brand that has the highest market share in this industry? In the context of the Boston Consulting Group (BCG) portfolio analysis, Cranco Inc. is a cash cow. A cash cow enjoys a high market share in a low-growth market. Accessibility: Keyboard Navigation Blooms: Apply Difficulty: Hard Grewal - Chapter 02 #50 Learning Objective: 02-05 Outline the implementation of the marketing mix as a means to increase customer value. Topic: 02-25 Portfolio Analysis
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