Slide12_2010Fall_MGMT324

Lost sales marketing research 1 market share by

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Lost sales Marketing research 1. Market share by segment (all brands): $15,000 2. Market share by channel (all brands): $12,000 3. Consumer preference study: $30,000 4. Marketing effectiveness report: $25,000 5. Sales by segment by channel (own brand): $15,000 6. Consumer shopping habits study: $7,000 Inventory costs = 15% of the production cost for excess inventory Excess inventory will be scrapped and can not be used/sold next period
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A1 A3 A2 A4 Learning TMG (from a real example)
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Second individual assignment Answer the following two questions Grading policy Which team (A1, A2, A3, or A4) is the worst in terms of profit? Based on 1) Whether to submit on time and 2) Whether to follow the guidelines However, those who provide correct answers will earn a 1-point bonus By uploading a file through the “Homework” tab on the Katalyst Attachment format: 1) One-page Word/PDF file 2) Page orientation: Portrait (Not Landscape) 3) Your section # and name must be contained in the file name (for example, S5_SangwooShin.pdf) Due: By 24 Oct (This Sunday) 11:59PM Explain the mistake(s) made by the team chosen above Learning TMG (from a real example) Expected length of answer to this question is less than 5 lines
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Things to Do Email me your TMG file by 11:59PM Oct 22 nd 1 point penalty If your team doesn’t submit the TMG file on time The file name must be “PlanXY.TMG” where X = your team’s industry identification letter and Y = your team’s firm number (See Page 6) For example, Team 6 in Section 5 Æ PlanB2.TMG Team 12 in Section 6 Æ PlanF4.TMG Submit the 2 nd individual assignment through Katalyst by 11:59PM Oct 24 th Read the TMG textbook for more detailed explanations
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