Mothers feel disney line is safe girls are just born

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-mothers feel Disney line is safe -girls are just born loving pink -toddler, tween, pre-tween = marketing tools -online Disney princess games -have to pick out outfit for an important event 4/23/13 Cinderella Disney’s Cinderella 1950 Disney’s Brandi version -audiences had reacted badly to films of 1940s -propaganda -commercials -Disney needed classic animated feature to regain large audiences to save company from bankruptcy to recover image from warfare stuff -demand for fairytale characters, happily ever after, villain defeated -filmed in live action and then animated (rotoscoping) -eliminated anything experimental or overly imaginative -original scene with Cinderella eavesdropping on family and being amused but cut bc thought that people might not like her if she was spiteful Disney’s changes from Perrault and Grimms -father dies -animals and subplot add comic relief and suspense -added songs and music
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-simplification of plot (3-1) -addition of king and grand duke, no queen -stepmother not a witch but she is still cruel and follows the pattern of Disney villains -lucifer! (devil for subplot) -fairy godmother: chubby, sweet, old lady -cosmic struggle plays out in animal subplot -lucifer dies at the end (instead of the queen) -no violence/bodily injury to people -no punishment of stepmother/sisters -prince not introduced early -alt beginning with prince as hunter -alt ending prince sees Cinderella as chambermaid -did Disney want his fairy tales to mean or teach something? -yes, basic moral values Disney Elementary school 4/25/13 Disney Corporation Promo – 2008 Disney Corporate Holdings -ABC -The Muppet Studio -Lucasfilm -Touchstone Pictures -Hollywood Records -Buena Vista -Baby Einstein -Marvel -ESPN Disney stars Dakota Fanning Hilary Duff Miley Cyrus Zac Efron Ashley Judd Britney Spears Christina Aguilera Lindsay Lohan Justin Timberlake Disney Educational Productions -Bill Nye, etc -School House Rock Michael Moore: The Awful Truth 4/30/13 SNL – “The Disney Vault” The American Squirrel -all is well in America -America is kind to animals, itself, etc -but behind the kind eyes lurks a monster or something
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