Chapter 3 Planning and Decision Making

Essay 38 what is an organizational culture answer

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ESSAY 38. What is an organizational culture? Answer : Organizational culture can be variously defined depending on the theoretical assumptions of the definer. One perspective of culture is that it is "a pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration and which has worked well enough to be taught to new members as the correct way to perceive, think, and feel in relation to these problems." This view assumes that culture exists outside of the participants and their communication patterns. Another perspective of organizational culture is that it is created and reproduced through the communication practices of its participants with an expansive view of what constitutes communication: symbols; artifacts, such as company logos and accepted employee dress; and structural elements, such as office layout and design. Regardless of the perspective applied to defining the phenomenon, an organization's culture determines what it can and cannot do, and to the extent of individual members' socialization into that culture, it determines what they can and cannot do.
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39. Describe how you can overcome perceptual barriers to help you adapt your message to the audience. Answer : Overcoming perceptual barriers is difficult but essential if you are to craft messages that meet the needs and concerns of your audience. To help you envision the audience, first focus on relevant information you know about the receiver. The more familiar you are with the receiver, the easier this task will be. When communicating with an individual, you immediately recall a clear picture of the receiver-his or her physical appearance, background, values, opinions, preferences and so on. Most importantly, your knowledge of the receiver's reaction in similar, previous experiences will aid you in anticipating how this receiver is likely to react in this situation. 40. List the major audience characteristics that should be considered when tailoring your message to fit the audience. Answer : The audience characteristics that should be considered when tailoring a message to fit the audience are the following: age economic level educational/occupational background needs and concerns of the audeince culture rapport expectations 41. List the questions you should ask yourself to help ensure that you are communicating responsibly and ethically.
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