67%(3)2 out of 3 people found this document helpful
This preview shows page 8 - 11 out of 20 pages.
- Differentiated quality and servicesTo meet the needs of the first component, ASOS constantly improves and optimizes its online platform to ensure that it reaches as many customers as possible. With these progressive adjustments, ASOS has gone global, considering its presence not only in the UK, but also in Europe and other parts of the world. Growth was driven byMarketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 8
*********************************Projected outcomes on Return of Investment:Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 9
T-1.8.1_v3SITUATION ANALYSISThe situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysisSummary of the key issues that have emergedWhere possible use qualitative and quantitative data to support your analysisUse images, charts and graphs to illustrate your findingsSWOT ANALYSIS / PESTLE ANALYSIS:The Swot analysis guides the revaluation of the company's strategic position by examining its strengths and weaknesses, minimizing threats and being able to maintain its global position.ForcesThe main strengths of ASOS are:- Internet sales, which makes our store very accessible from anywhere and anytime;- The company is focused on only one segment of the market; this helps to more easily reach the target audience;- The company has products that are very desired at a very affordable price;- The company offers great discounts and several sales campaigns.