- Differentiated quality and services
To meet the needs of the first component, ASOS constantly improves and optimizes
its online platform to ensure that it reaches as many customers as possible. With
these progressive adjustments, ASOS has gone global, considering its presence not
only in the UK, but also in Europe and other parts of the world. Growth was driven by
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*********************************Projected outcomes on Return of Investment
:
Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019
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T-1.8.1_v3
SITUATION ANALYSIS
The situation analysis needs to set the context for the plan. It should include an analysis of the micro
(internal) and macro (external) environment. Address each of the following:
Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE
analysis
Summary of the key issues that have emerged
Where possible use qualitative and quantitative data to support your analysis
Use images, charts and graphs to illustrate your findings
SWOT ANALYSIS / PESTLE ANALYSIS:
The Swot analysis guides the revaluation of the company's strategic position by
examining its strengths and weaknesses, minimizing threats and being able to
maintain its global position.
Forces
The main strengths of ASOS are:
- Internet sales, which makes our store very accessible from anywhere and anytime;
- The company is focused on only one segment of the market; this helps to more
easily reach the target audience;
- The company has products that are very desired at a very affordable price;
- The company offers great discounts and several sales campaigns.
