Differentiated quality and services to meet the needs

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- Differentiated quality and services To meet the needs of the first component, ASOS constantly improves and optimizes its online platform to ensure that it reaches as many customers as possible. With these progressive adjustments, ASOS has gone global, considering its presence not only in the UK, but also in Europe and other parts of the world. Growth was driven by Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 8
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*********************************Projected outcomes on Return of Investment : Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 9
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T-1.8.1_v3 SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis Summary of the key issues that have emerged Where possible use qualitative and quantitative data to support your analysis Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: The Swot analysis guides the revaluation of the company's strategic position by examining its strengths and weaknesses, minimizing threats and being able to maintain its global position. Forces The main strengths of ASOS are: - Internet sales, which makes our store very accessible from anywhere and anytime; - The company is focused on only one segment of the market; this helps to more easily reach the target audience; - The company has products that are very desired at a very affordable price; - The company offers great discounts and several sales campaigns.
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