hefty for a start-up business, automation will help to process the products at a fasterrate and minimize the production cost in the long run. Utilizing the investment intoproductive assets also will increase the ROI. 12
When the automation comes in, there might be redundancy in processes and therefore,the sub processes can be reduced. Optimizing the important processes will help to cutdown unnecessary costs and keep the production cost minimal. 5.Increase workers’ efficiencyReducing the remuneration of workers would not be a great choice because it mightlead to dissatisfaction of workers. However increasing worker efficiency by sendingthem to training to upgrade their skill and specializations, may help to increase andoptimize the level of production output effectively.6.Try other bank loans OR reduce amount of loan and increase amount of investorIn India the definition of a medium enterprise is a business with plant machinery costof 5 crore and 10 crore. The loan interest of 12% as stated in this business case isquite higher from a normal interest rate which usually falls around 8% for MSMEloans. Despite the business being able to try other banking loans with lower interestrates, they could also lower the amount of loans and increase the amount ofinvestment from investors. Refinancing the loan for a lower interest rate can be agood option.7.Contract-based vendor projects and digitalization for enhanced salesAs being calculated in the ROI, our initial case was assuming an amount of sales of2.4 million bricks. This initial case can actually be further enhanced to achieve ahigher ROI yearly. One of the ideas is to push sales through contract-based vendorprojects with clients for a few years. By offering a slightly lower cost from the marketprice, we can acquire a secured profit for a few years with the loyal client. This canalso be done by venturing into companies with big projects such as the residential andconstruction sector. On the other side, despite the commercial supplying to retail stores, the company canmove across digitalization marketing, which targets directly towards individualcustomers across India. The current business industries venturing into digitalizationare usually end-line products and services. However, by being creative enough,supplying bricks with various marketing strategies can reach the new generation indemand of the product. For an example of a marketing strategy, is providing bricksand “do-it-yourself” guidelines for various products such as barbeque station, walland pavement decorations, garden seats products, bricked gazebo and many more. Bycreating this trend of brick-based products and monopolizing the market, it couldenhance sales towards individual customers.