54 milestones the logictech cybercafe and stationary

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bakery items, distinguishing itself from other Internet providers in Mankayane. 5.4 Milestones The Logictech cybercafe and stationary management team has established some basic milestones to keep the business plan priorities in place. Responsibility for implementation falls on the shoulders of Cale Bruckner. This Milestones Table below will be updated as the 11
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year progresses using the actual tables. New milestones will be added as the first year of operations commences. Milestones Milestone Start Date End Date Budget Manager Department Business Plan 1/1/1998 2/1/1998 $1,000 Cale Bruckner Admin Secure Start-up Funding 2/15/1998 3/1/1998 $1,000 Cale Bruckner Admin Site Selection 3/1/1998 3/15/1998 $1,000 Cale Bruckner Admin Architect Designs 4/1/1998 5/1/1998 $1,000 Cale Bruckner Admin Designer Proposal 4/1/1998 4/15/1998 $1,000 Cale Bruckner Admin Technology Design 4/1/1998 4/15/1998 $1,000 Cale Bruckner Admin Year 1 Plan 6/1/1998 6/5/1998 $1,000 Cale Bruckner Admin Personnel Plan 7/1/1998 7/10/1998 $1,000 Cale Bruckner Admin Accounting Plan 7/1/1998 7/5/1998 $1,000 Cale Bruckner Admin Licensing 9/1/1998 9/15/1998 $1,000 Cale Bruckner Admin Totals $10,000 5.5 Marketing Strategy Logictech cybercafe and stationary will position itself as an upscale coffee house and Internet service provider. It will serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of cafes in Mankayane, it is important that Logictech cybercafe and stationary sets fair prices for its coffee. Logictech cybercafe and stationary will use advertising as its main source of promotion. Ads placed in The Register Guard, Mankayane Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a coupon for a free hour of Internet travel. Furthermore, Logictech cybercafe and stationary will give away three free hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by Logictech cybercafe and stationary. 5.5.1 Promotion Strategy Logictech cybercafe and stationary will implement a pull strategy in order to build consumer awareness and demand. Initially, Logictech cybercafe and stationary has 12
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budgeted $5,000 for promotional efforts which will include advertising with coupons for a free hour of Internet time in local publications and in-house promotions such as offering customers free Internet time if they pay for an introduction to the Internet workshop taught by Logictech cybercafe and stationary's computer technician. Logictech cybercafe and stationary realizes that in the future, when competition enters the market, additional revenues must be allocated for promotion in order to maintain market share. 5.5.2 Pricing Strategy Logictech cybercafe and stationary bases its prices for coffee and specialty drinks on the "retail profit analysis" provided by our supplier, Allann Brothers Coffee Co., Inc. Allann Brothers has been in the coffee business for 22 years and has developed a solid pricing strategy.
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