Hence this value model gives a conceptual framework

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knowledge-based. Hence, this value model gives a conceptual framework to the emerging trend toward design leadership and explains the potential of design thinking for analyzing the challenges faced by managers (such as, sense building, complexity, user-oriented innovation, building a socially responsible organization, and so on). In this way, it facilitates the convergence of design and management. Acknowledgement Thanks to Giuseppe Attoma of Attoma Design and to Yo Kaminagai at RATP. Our warm thanks also go to Philippe Picaud and Philippe Vah at Decathlon Design and to Catherine Gall and Thierry Coste at Steelcase Inc. Suggested Readings Borja de Mozota, B., Design Management (New York and Paris: Allworth Press, 2002, 2003, 2006 (Turkish, Chinese, and Spanish translations). Kaplan, R., and Norton, D., Linking the Balanced Scorecard to Strategy, California Management Review, vol. 39 (1996), no. 1.# Reprint #06172BOR44 Continued from page 48
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