Lawsuits against fast food companies on behalf of obese victims would say more

Lawsuits against fast food companies on behalf of

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Lawsuits against fast food companies on behalf of obese "victims" would say more about the greed of trial lawyers than about any real danger posed by fast food. Most people choose to eat fast food even though they know it's bad for them. Individuals have to take responsibility for that choice, not the company that provides the food.
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The food industry Its about how can they make another penny or nickel on the sale 30 years ago a triple chocolate muffin contained real eggs, real chocolate and real butter; it was rich and flavorful but small Now they do not want to sell a 2 oz. muffin made with real butter. Want to make a 5oz muffin for pennies more and make more profit on it In lieu of real food, the industry is baking with a chemical mix of preservatives and oil.
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The food industry Sugar, fat and salt change the brain. Food companies mix these three components to satisfy the food compass. They then process food so you can wolf it down fast, use very appealing looking, high pleasure in the food , very high caloric content density. Rules out all the stuff you have to chew
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“Eatertainment” Food business about entertaining people Pleasure becomes a distraction, directing attention away from thoughts of a food’s fat or caloric content Americans spend a relatively low percentage of their income on food, which makes it easy for them to upgrade to premium products – (most palatable, most indulgent (and more profitable for industry)). Indulgence is the primary driver in premium products
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Eatertainment We are all hoping for respite from daily pressures; restaurants cater for that with food imagery and atmosphere that keep us entertained “Food is escape” The more the food industry behaves like the entertainment industry, the more profitable it is Its about “warm milk and a bottle” Indulging in a premium snack is self-centered activity, a small amount of relaxation, of “me-time’ For companies to have a larger “share of stomach” consider take out as an experience, not a transaction Consumers feel compelled to indulge, and entitled to do so. Development of “adult baby food” We are eating for sensation, and fats, sugar and salt provide this, more layers, more sensory cues, more sensory stimuli
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Enticing foods Eating more of everything, especially fats Hardes’s Monster Thickburger 1420 calories, 108 grams of fat. Bacon cheese and mayonnaise are layered on the burger and the bun is buttered. Little more than fat on fat on salt on fat, all on refined carbohydrate E.g.s of creamy rock shrimp tempura – rolled in mayonnaise, fried in sweetened tempura batter, rolled again in spicy mayonnaise: fat on sugar on fat on fat
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Competitive landscape Highly fragmented- top 50 companies have 25% of sales Demographics and personal income drive demand Profitability of companies depends on efficient operations, effective marketing and ability to provide fast service Smaller –offer unique products or serve local market Industry highly labor intensive- average annual revenue per worker is just under $40,000
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