In turn these actions will increase the productivity

reduce overheads and marketing of the product line. In turn, these
actions will increase the productivity of the organisation
• Using a Human Resource Strategy to improve staff skills
• Using a Management Strategy whereby staff morale is increased through
enhancing the morale of the employee. A happy employee will decrease
turnover and change consumer attitudes on a brand
• Using a Technological Strategy to increase productivity.
f 2. Prioritise strategic goals – Prioritise the strategic goals and place them
in a realistic timeline. They should have all of the activities required to
complete the goal listed, including staffing level required, costs, both internal
and external. Gain confidence from the assessment panel which usually
comprises Senior Management by demonstrating that you have researched
the proposal by putting together contingency and risk management plans to
demonstrate that you have considered what options you would need to take
in the case some aspect of the plan went wrong.
f 3. Conclusion – One of the biggest mistakes that a proposal writer can
make is to concentrate solely on the end product. Make a clear connection
on why your proposal is better than any other departments/ team/ section.
If you want to have a larger slice of the budget that has been allocated, you
must make the connection between your strategic goals, the benefits to the
organisation and what the organisation will get out of it.
To further enhance your standing, make the effort to seek specialist advice. Do
not constrain your proposal to historical evidence. What worked last year, does
not necessarily mean it will work this year.

19
WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB51915 DIPLOMA OF LEADERSHIP AND MANAGEMENT | OPERATIONAL PLANNING_V2.4
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Specialist advice can come from many sources such as:
f Managers
f Financial Consultants
f Marketing experts
f Accountants
f Suppliers
f Internal and external customers
f The sales team
Internal and external customers have opinions. If your goals relate to the
product then consider their feedback. They are the ones that will buy the product
and/or service and benefit from it.
Presenting the proposal
As a part of obtaining approval for a proposal you may have to present it to the
relevant parties which usually include stakeholders and Senior Management,
committees or individuals. These people are very busy so when you present
the information to them, choose your method carefully. You may only have
a few minutes to explain and demonstrate what your proposal is about. The
information you provide can garner their interest or break it.