This can be done by using a marketing strategy to

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This can be done by: Using a Marketing Strategy to increase the organisations market share, reduce overheads and marketing of the product line. In turn, these actions will increase the productivity of the organisation Using a Human Resource Strategy to improve staff skills Using a Management Strategy whereby staff morale is increased through enhancing the morale of the employee. A happy employee will decrease turnover and change consumer attitudes on a brand Using a Technological Strategy to increase productivity. f 2. Prioritise strategic goals – Prioritise the strategic goals and place them in a realistic timeline. They should have all of the activities required to complete the goal listed, including staffing level required, costs, both internal and external. Gain confidence from the assessment panel which usually comprises Senior Management by demonstrating that you have researched the proposal by putting together contingency and risk management plans to demonstrate that you have considered what options you would need to take in the case some aspect of the plan went wrong. f 3. Conclusion – One of the biggest mistakes that a proposal writer can make is to concentrate solely on the end product. Make a clear connection on why your proposal is better than any other departments/ team/ section. If you want to have a larger slice of the budget that has been allocated, you must make the connection between your strategic goals, the benefits to the organisation and what the organisation will get out of it. To further enhance your standing, make the effort to seek specialist advice. Do not constrain your proposal to historical evidence. What worked last year, does not necessarily mean it will work this year.
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19 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB51915 DIPLOMA OF LEADERSHIP AND MANAGEMENT | OPERATIONAL PLANNING_V2.4 For example; /DVW \HDU WKH HFRQRP\ ZDV VORZ± VSHQGLQJ ZDV GRZQ VR LQ HIIHFW VDOHV ZHUH GRZQ² 7R LQFUHDVH VDOHV± \RXU GHSDUWPHQW PD\ KDYH WUDLQHG VWDII WR LQFUHDVH WKH OHYHO RI FXVWRPHU VHUYLFH² 7KLV \HDU± VSHQG KDV LQFUHDVHG DV WKH HFRQRP\ VWDUWV WR PRYH² 5HWUDLQLQJ VWDII LQ WKH VDPH ZD\ LV D ZDVWH RI UHVRXUFH² ,QVWHDG SURYLGH WKHP ZLWK PHQWRUV RU FRDFKHV WR LQFUHDVH SHUIRUPDQFH² 5HZDUG WKHP DQG DFNQRZOHGJH WKHLU SHUIRUPDQFH² ,W ZRXOG VDYH PRQH\ DQG GHPRQVWUDWH WKDW \RX DUH EHLQJ UHVSRQVLYH WR WKH PDUNHW² Specialist advice can come from many sources such as: f Managers f Financial Consultants f Marketing experts f Accountants f Suppliers f Internal and external customers f The sales team Internal and external customers have opinions. If your goals relate to the product then consider their feedback. They are the ones that will buy the product and/or service and benefit from it. Presenting the proposal As a part of obtaining approval for a proposal you may have to present it to the relevant parties which usually include stakeholders and Senior Management, committees or individuals. These people are very busy so when you present the information to them, choose your method carefully. You may only have a few minutes to explain and demonstrate what your proposal is about. The information you provide can garner their interest or break it.
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