Extra insurance is an example of a an associated

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extra insurance is an example of: A. an associated service. B. the actual product. C. product style. D. the product position. E. the core value. Associated services are related to the nonphysical aspects of the product such as product warranties. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-01 Describe the components of a product. Topic: Complexity of Products and Types of Products 111. (p. 207) When a salesperson approaches you to sell a cemetery plot, this is considered what type of product? An unsought product or service is a product consumers either do not normally think of buying or do not know about. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 10-02 Identify the types of consumer products. Topic: Branding
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Essay Questions 112. (p. 207- 210) Though most universities are non-profit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide if they should increase or decrease product mix breadth, or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes. Answers will vary, but an increase in product mix breadth involves adding a new product line. Depending on the size of the university and the number of degrees, this might involve adding a new department or a new school. An increase in product line depth might be to add a new major in a department or school, or a new program within a department (such as a degree that can be earned online). AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 10-03 Explain the difference between a product mix's breadth and a product line's depth. Topic: Product Mix and Product Line Decisions 113. (p. 210) What are the brand components used by your university? Answers will vary but, for the University of South Carolina they include: The name and abbreviation: which is a problem given the USC in Southern California. South Carolina now uses the abbreviation SC. Also, SC grads refer to themselves as "Carolina" but UNC also uses that name. The URL: sc.edu Unfortunately, Southern Cal registered usc.edu first! The Logo and symbol: the 1802 insignia Characters: A "Gamecock" Slogan: "Go Cocks" ....... yes that is the slogan! Jingle: For many years South Carolina used the music from Star Wars I as its jingle. There is also "Hail to thee, Carolina" but no one knows the words. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 10-04 Identify the advantages that brands provide firms and consumers. Topic: Branding 114. (p. 211- 213) How do brands add value? Brands facilitate purchasing, establish loyalty, protect from competition and price competition, and reduce costs.
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AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-04 Identify the advantages that brands provide firms and consumers.
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