One of the main weaknesses montage 2000 has is their

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“look” they want. One of the main weaknesses Montage 2000 has is their store hours. Although, they are open 5 days a week and have long hours during the “standard work week,” they are not open on Sundays and Mondays. The average American works Monday- Friday from 9AM-5PM so the only day they will be able to get their hair done based on the current hours are on Saturdays. Montage 2000 is losing customers to their competition who are open on Sundays. As stated earlier, most of Montage 2000’s hours are during the work week so kids are at school and adults are unable to come, it would make more sense to have hours around standard work hours in order to accommodate most customers. The last weakness is that montage 2000 has a specific focus on African-American hair; this pigeon holes them into one category instead of broadening to various types of hair and ethnicities. The external environment of Montage 2000 would include competitors, suppliers, and preferences of the customers. There are also several components that play a part in the climate of the external environment such as social, economic, and technology. The most important external environmental factor in the remote, industry, and external operating environments that Montage 2000 will have to consider is their suppliers and technology. Montage 2000 have various suppliers that need to come to the salons regularly to stock each beautician with the appropriate shampoo, conditioner, combs and other various supplies needed. Some popular suppliers are Mizani, Design Essentials, Biolage, and Bed head. Recommendations and Implementation Plan
7 Montage 2000 Strategic Plan How is it possible for a company to maintain a valuable spot in the customer’s lives as well as maintaining a strong presence in the community? Montage 2000 has become more than a place to get a haircut, they have maintained value discipline through several ways such as holding events, charities, having a college scholarship for 5 high school kids each year, and blood drives. Obviously, continuing this strategy has proven to keep their business flowing in a positive direction as well as helping the community they service. This strategy ensures the Montage 2000 is perceived as more than a place to get hair cut and curled or nails polished. In turn, the competitors who are not giving to the community will look dumbfounded when all of their customers go to other Montage 2000 instead of their shop. When analyzing the local competitors in Phoenix, there are 4 other large salons that focus on ethnic hair. On average, the competitors charge $40 for a standard hair wash and style, Montage 2000 charges $45 for the same service. Lowering the price to $40 would be a beneficial move. Although it may seem like this is decreasing the revenue for the salon and for the beauticians, it actually will not. For the profits that will be lost in the hair servicing area, will be made up for in the sales of hair products. No other competitor sells hair products at their salon

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