Negative thoughts about a spokesperson in an ad are called A source derogations

Negative thoughts about a spokesperson in an ad are

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70.Negative thoughts about a spokesperson in an ad are called: A.source derogationsB. counterargumentsC. source blockagesD. message blockagesAccessibility: Keyboard NavigationBelch - Chapter 04 #70Blooms: RememberDifficulty: EasyLearning Objective: 04-03 Develop the response processes of receivers of marketing communication through two models of cognitiveprocessing.71.John is watching television and sees a commercial in which LeBron James is endorsing a pair of basketball shoes. John thinks to himself, "Boy, is LeBron ever juvenile and obnoxious. I wouldn't buy anything he promotes." This is an example of a: A. counterargumentB. support argumentC.source derogationD. message blockageAccessibility: Keyboard NavigationBelch - Chapter 04 #71Blooms: AnalyzeDifficulty: ModerateLearning Objective: 04-03 Develop the response processes of receivers of marketing communication through two models of cognitiveprocessing.72.Some people have questioned the fact that Nike maintained their endorsement contract with Tiger Woods after his personal "fall from grace". The ill feelings that some people have towards him and his behaviour could be a source of: A.source derogationB. counterargumentC. source blockageD. message blockageAccessibility: Keyboard Navigation
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Belch - Chapter 04 #72Blooms: AnalyzeDifficulty: ModerateLearning Objective: 04-03 Develop the response processes of receivers of marketing communication through two models of cognitiveprocessing.73.Of the categories of cognitive responses discussed in the text, which is most likely to predict a viewer's attitude toward the ad? A. Product/message thoughtsB.Ad execution-related thoughtsC. Brand attitudesD. Purchase intention thoughtsAccessibility: Keyboard NavigationBelch - Chapter 04 #73Blooms: RememberDifficulty: ModerateLearning Objective: 04-03 Develop the response processes of receivers of marketing communication through two models of cognitiveprocessing.74.Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad, the quality of the visual effects, colours, voice tones, and the like? A. Support argumentsB. Source derogationsC.Ad execution-related thoughtsD. Attitude toward the brandAccessibility: Keyboard NavigationBelch - Chapter 04 #74Blooms: RememberDifficulty: ModerateLearning Objective: 04-03 Develop the response processes of receivers of marketing communication through two models of cognitiveprocessing.
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