The last suggestion to Nike the one of heads of sportswear firms in the

The last suggestion to nike the one of heads of

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The last suggestion to Nike, the one of heads of sportswear firms in the industry. Regarding to the competitive analysis part, one could find that Nike’s competitors are trying to fit into the current trend of the society by changing its products’ look and adding some new items6
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and spreading out the focus on single items. This should properly apply to Nike as well since it has significantly relying on the footwear which is very scary for a company only focusing on single item because if the manufacture of this item become unavailable, then the company will face great disaster. Therefore, Nike should think about expanding its product line and advertisingfee to other product categories as well. All of the above, this is the business overview of the company of Nike in the sportswear industry. 7
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Mishra, Divya. “Nike Competitive Advantages.” Linkedin Slideshare. April 6, 2011 Revenue from footwear segment of Nike, Adidas and Puma from 2011 to 2014. Statista. Web Andreas von der Heydt. How Puma Can Compete With Adidas And Nike. Linkedin. Nov 12,2013. Web.Stock, Kyle. “Is Nike Spending Too Much on Superstars?” Bloomberg Business. March 20,2014. Web.9
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