All of the following will lead to a faster rate of

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11. All of the following will lead to a faster rate of product adoption except which one? a. High compatibility b. High complexity c. High relative advantage d. High trialability 12. This refers to the added value that a certain brand name gives to a product in the marketplace. 13. When researching particular topics or product categories marketers are interested in communicating with market mavens because: 14. Which of the following can explain the experience effect? 15. One of the reasons Nike was able to outgun Adidas in the American markets was because Nike… a. Consulted with kinesiologists b. Had developed more extensive channels of distribution c. Contracted with Asian factories for production d. Nike was an American company and Adidas was not 16. All of the following were mistakes made by Reebok except which one?
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17. Which of the following would NOT be an economic advantage of outsourcing (licensing agreement)? 18. If the company is operating BELOW their break-even point what does this mean?
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  • Spring '08
  • billthompson
  • Athletic shoe, Reebok

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