An is a group of products that consumers may use together or perceive as

An is a group of products that consumers may use

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A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.This is the definition of a product line.AACSB: AnalyBlooms: RemembDifficulty: 1 EaLearning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performancTopic: Portfolio Analy
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63.(p.41)Heather has been assessing a number of her firm's products using the Boston Consulting Group approach to portfolio analysis. She has been trying to assess thstrength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is trying to determine:A company's relative share of a market is determined by comparing its market share (company sales divided by overall market size) to market shares of competitors.AACSB: AnalyBlooms: AppDifficulty: 2 MediuLearning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performancTopic: Portfolio Analy
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64.(p.41)To determine how attractive a particular market is in using the BCG portfolio analysis, __________________ is established as one axis.The BGC matrix uses market growth rate on one axis and relative market share onthe other. The other factors are not unimportant--they are simply not part of BGC portfolio analysis.AACSB: AnalyBlooms: UnderstaDifficulty: 2 MediuLearning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performancTopic: Portfolio Analy
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65.(p.43)In BCG portfolio analysis, products in low-growth markets that have received heavinvestment and now have excess funds available to support other products are called:Cash cows are product lines with high relative market share as the result of past investment, but in low-growth market. They typically generate excess cash that can be used to support other product lines.AACSB: AnalyBlooms: UnderstaDifficulty: 2 MediuLearning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performancTopic: Portfolio Analy
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66.(p.43)Fernando was thrilled to find out that his company had just decided to invest a great deal of money in the product he was managing. He knows that even with itsrecent high rate of growth and the fact that it dominates its market, he would neemore money to establish it firmly. Using the BCG portfolio analysis, his product
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