e.Interview story– A news report written from an interview.f.Hard news– events, such as killings, city council meetings and speeches byleading government officials, are timely and are reported almost automatically bythe media.g.Soft news– events, such as a lunch to honor a retiring school custodian or a boyscouting jamboree are not usually considered immediately important or timely to awide audience.5. Content a.Routine story– celebrations, enrollment, graduation, election stories reportedyear in and year out. b.Police reports– accident, fire, calamity, crime stories, etc. c.Science news d.Developmental news e.Sports stories 6. Minor forms a.News brief– A short item of news interest, written like a brief telegraphicmessage, giving mainly the result with details. b.News bulletin– It is similar to the lead of a straight news story. Its aim is just togive the gist of the news. c.News-featurette– This is a short news feature usually used as filler, e.g., “Quirksin the news.” d.Flash – A bulletin that conveys the first word of an event. Lesson 2.2 Writing the LeadEvery news story begins with an introduction called the lead.This may be a single word, a phrase, a clause, a brief sentence, an entireparagraph, or a series of paragraphs.The main functions of the lead, aside from introducing the news story, are to tellthe story in capsule form and to answer right away the questions the reader wouldnaturally ask.A good lead answers all the important questions of the reader, indicates theattendant circumstances if they are all important, and arouses the readers’ interest tocontinue reading the story.Kinds of Lead1. Conventional or summary lead This kind of lead used in straight news answers right away all or any of the 5 W’sand/or the H. It may be one of the following: a.WHO lead – Used when the person involved is more prominent that what he doesor what happens to him. President Gloria Macapagal Arroyo addressed April 20, the PMA graduatesin Baguio City.b.WHAT lead – Used when the event or what took place is more important than theperson involved in the story. The NSAT will be given Nov. 24 to all graduating high school studentsdesiring to enrol in the four-year college course.
c.WHERE lead – Used when the place is unique and no prominent person is involved.The Philippines will be the site of the next Miss Universe contest.d.WHEN lead – Rarely used as the reader presumes the story to be timely. However,this lead is useful when speaking of deadlines, holidays, and important dates. April 15 is the deadline for filing the Income Tax Returns at the BIR.e.WHY lead – Used when the reason is more prominent or unique than whathappens. Because of property, around a hundred students dropped out from schoollast year.
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