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is by adjusting the approach of servicing customers. Baskin Robbins had the sundae stations located behind the employees, which when employees would make the customers sundae, the employees would turn their backs to the customers to make the treats. Baskin Robbins went with the approach of having the employees work station on the front counter, so that they would not have to turn their backs to customers. Baskin Robbins also changed its logo, and made a step up counter, so that the children didn’t have to be picked up by their parents to see the ice cream flavors (Baskin Robbins, 2007).c. Promotional effectivenessPromotional Effectiveness- is devoting dollars to consumer promotions can be effective way to increase business activity. Planning the promotions, it’s important to understand the insight that make the difference between profitable promotions and those that fall short of expectation. Ways that you