To identify perceptions among customers towards Reliance Digital. To test whether Significant Differences Existed between Respondents Perceptions with respect to their age, working status and times of visit. To determine factors that influence customers to visit Reliance Digital. The data for this research was collected through the use of a questionnaire which was conducted between May 08, 2018 and June 30, 2018. The sample size of 101 was set for the survey. The outcome of the study revealed significant factors regarding the demographic nature of the target market as well as their perceived perceptions towards Reliance Digital. The study itself functions as a valuable managerial and operation development tool, affording operators the opportunity to improve their service quality.
Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail” Contextual Background Retailing is derived from the French word “ retaille ” which means: “To cut off a piece or to break bulk” Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk , or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. A "retailer" buys goods or products in large quantities from manufacturers or importers , either directly or through a wholesaler , and then sells smaller quantities to the end-users / consumers. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain . Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power . 2.1 Industry Scenario The Indian retail industry is generally divided into organized and unorganized retailing: - Organized retailing: The Organized retailing refers to the trading activities undertaken by licensed retailers that is those who registered themselves for sales tax ,income tax ,etc. These include the corporate –backed hypermarkets and retail chains and also the privately owned large businesses - Unorganized retailing: Indian retail is dominated by a large number of small retailers consisting of the local kirana shops, owner-manned general stores, etc. This is traditional form of low cost retailing.
Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail” Market Dynamics - In the past few years, Indian Retail sector has seen tremendous growth in the organized segment. Major domestic players have stepped into the retail arena with long term, ambitious plans to expand their business across verticals, cities and formats.
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- Summer '20
- Test, Reliance Retail