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Home consumer market compliment commercial consumermarket.-Weakness: Alliance also focuses on non-hospitality sector.-Risk: Partner not fulfilling financial commitmentsPartner access to macville trade secretsAssociation with non-industry partner may impact negatively oncustomer baseAmbrosia Coffee Roast-Description of business: Sell all grades of coffee beans-Description of joint business: Share of outdoor advertising cost at cafeoutlets.Page 5 of 7
Assessment Task 2BSBMGT616 Develop and implement strategic plans-Strengths:Sharing of client base-Weakness: Product image is commodity based-Risk: Association with poor quality brand.Long term signage of allianceJava Estate-Description of business: to sell quality Arabica coffee beans in all statesof Australia.-Description of joint business: provides espresso machines to clients at nocharge.-Strengths:100% committed to hospitality and coffee bean market.-Weakness: Other coffee bean supplier may not recommend Mac Villecoffee machines with this strong alliance.-Risk: Concern over outstanding amountPage 6 of 7
Assessment Task 2BSBMGT616 Develop and implement strategic plansMeeting with supervisor-Review PETS-Review SWOT-The supervisor has provided some ideas that help in step 4 ( a review of potentialallies)-By person in schoolPage 7 of 7